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BUILT TO LAST IN GUATEMALA
MAY 30, 2024
MEET LUISA RODRIGUEZ, AN EXCEPTIONAL YOUNG COFFEE FARMER FROM THE GUATEMALAN HIGHLANDS.
Her legacy began five generations ago in the 1800s, cultivating the historic trees of Agua Dulce. With coffee in their veins, her family continues a deep-rooted tradition of excellence.
5 generations later Luisa took the reins of her family farm as the first woman to do so in her entire family tree. She now runs her family’s farm, cafe and roastery. Don’t let her size and soft manner fool you. Luisa is truly a force of nature. She’s a chemical engineer with a masters degree in coffee science and economics where she studied abroad in Italy. She’s a Q-grader for Arabica and Robusta coffees with which she is a quality control manager for a coffee exporter. She’s also an avid pianist and yoga instructor in her free time. With all of that somehow she still manages to lead weekly cupping workshops in her cafe, continuously enriching and educating her community.
"Sometimes I think what my grandfather and great-great-grandfather would feel knowing that their grandchildren are coffee tasters, entrepreneurs and have coffee brands that go to all parts of the world. On the other hand, my dad, even though he didn't believe in me at first, I am happy to say that after many years he is very proud of me, and of what I have achieved. We are a coffee family, a legacy of work.” -Luisa Rodriguez
HER FAMILY IS TRULY BUILT TO LAST.
Her family farm throughout the generations has weathered some impossible storms but through it all they have time and time again emerged strong and steadily trudging forward.